Veggie Grill operates 29 locations in California, Massachusetts, New York, Oregon, and Washington. The company has started a virtual plant-based brand out of its current locations. Called Vegan Bowls For All, the bowls are available through third-party delivery marketplace.
“We’re excited to introduce a convenient and affordable option designed for consumers to optimally nourish themselves while supporting the health of the planet at the same time,” said T.K. Pillan, Veggie Grill co-founder. “Our mission is to provide 100% plant-based food that satisfies cravings and moods of all kinds, and Vegan Bowls For All fortifies that mission,”
The bowl is part of the growing trend within the restaurant industry of offering a separate delivery-only brand within an operating kitchen. The menu is a pared-down version of Veggie Grill’s full menu and designed specifically for delivery. A separate website was created for the brand.