Web development platform Wix has partnered with DoorDash to offer white label delivery. The integration provides restaurant owners access to DoorDash’s delivery fleet and an economical way to offer delivery.
Wix has made a concerted effort over the last several years to create a platform that works well for restaurant owners. It has integrated a menu and online ordering platform into the website builder and has purchased several small startups to increase the products offered to the sector.
“We’re constantly delivering new solutions to help our restaurant customers overcome industry challenges and grow their business,” Vice President of Wix Restaurants Adam Garfield said. “Offering an integration with DoorDash Drive empowers restaurants to provide a delivery solution that can increase profitability, build a stronger direct connection with customers, all while decreasing logistics headaches from Wix Restaurants’ commission-free platform.”
With the new service, customers order directly through a restaurant’s website. When delivery is selected, a DoorDash driver is called, pickups up the delivery and takes the food to the customer. First-party ordering gives restaurant owners access to customer data, which can be used for marketing to customers and understanding purchasing trends.
“I love that Wix is providing us with the DoorDash integration,” said Khanidta Sangtong, owner of Green Herb Thai Cuisine. “As a small restaurant, maintaining our own delivery resources has been a challenge. The DoorDash Drive integration significantly decreased my stress over outsourcing drivers. This allows me to provide the convenience that my customers need within my control in terms of cost and timeframe.”
DoorDash and other third-party delivery companies already offer white-label delivery, but integration with a website requires custom coding. It can be expensive. The Wix approach gives restaurants an economical way to access DoorDash drivers and collect first-party data.
“We are excited to partner with Wix to provide a solution for restaurants of all sizes to offer seamless delivery through their own channels through our Drive platform,” said Casey North, vice president of DoorDash Drive. “We hope Wix Restaurants users can expand their reach to even more customers, and we are proud to support these small businesses by enabling delivery through their own channels.”