Kroger is opening several ghost kitchens with Kitchen United. Each location will feature six restaurant brands. Customers can order from multiple brands with one order.
The first kitchen center is expected to open this fall at a Ralphs store in Los Angeles. Additional locations are expected later this year.
“Our customers’ appetite for fresh, on-demand meals continues to accelerate, and we remain focused on offering new and innovative products that provide anything, anytime, anywhere,” said Dan De La Rosa, Kroger’s group vice president of fresh merchandising “Our partnership with Kitchen United taps into restaurants’ growing use of off-premise kitchen space to increase customers’ access to their favorite foods.”
Customers can order online or at a kiosk. They can select items from each on-site restaurant to create a customized order on a single receipt. Restaurant staff will prepare the orders at the Kroger ghost kitchen, and customers can choose pickup or delivery.
“As we continue to define Kroger as a food destination, this collaboration creates another seamless way for our customers to order lunch or dinner for pick up while they shop for groceries or for delivery to their location of choice,” said Craig Gauden, Kroger’s director of partnership development.
Founded in 2017, Kitchen United has ghost kitchens in California, Arizona, Texas and Illinois.
“We are proud to have launched a number of successful ghost kitchen centers across the country, and now we are applying our experience and taking steps to expand in non-traditional ghost kitchen formats such as retail shopping centers and food halls like our newest kitchen center location in Chicago alongside our efforts with Kroger,” said Atul Sood, chief business officer at Kitchen United.