Farmstead, Doordash partner to expand grocery delivery

A bag of produce with Farmstead logo on the bag

Written by James Shea

Farmstead and DoorDash are partnering to expand the delivery reach of the online grocery and integrate DoorDash’s proprietary software.

The partnership will allow Farmstead to offer grocery delivery through DoorDash in all of the company’s active markets. Delivery will take place within an hour. As well, the partnership will allow white-label fulfillment and delivery through Farmstead’s Grocery OS software. Grocers can list their own brands powered by dark locations on DoorDash’s app and websites for one-hour grocery delivery, increasing their reach and simplifying delivery operations

This news comes on the heels of Farmstead raising $7.9M in new funding to accelerate its national expansion.

“Together, Farmstead and DoorDash can remove the two biggest barriers to grocery e-commerce success: order picking and packing efficiency, and low-cost, high quality delivery with a production capacity of thousands of orders per day,” said Pradeep Elankumaran, co-founder and CEO of Farmstead. “Farmstead’s Grocery OS facilitates efficiency inside the warehouse, and DoorDash provides the last-mile delivery logistics and marketplace platform to reach consumers. It’s a great combination that will help move the industry forward, while fulfilling the promise of e-commerce for grocery for customers.”

Like most delivery operations, Farmstead grew significantly over the year. The company doubled its San Francisco-area delivery radius and expanded into Northern California and Charlotte. Farmstead plans to begin service in North Carolina and Tennessee.

“We’re excited to partner with Farmstead to support its national expansion while offering our customers even more local grocery selection on the app,” said Fuad Hannon, head of new verticals at DoorDash. “We’re proud to play a part in accelerating the growth of local grocers and serving their local communities, with a focus on selling essential perishable staples customers need.”

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