GNC to offer meal kits through its website

A man and a woman embrace with a RealEats food box on the counter.

Written by James Shea

RealEats meal kits will soon be available through the GNC website. The partnership marks the first time GNC, which sells nutritional supplements, has offered meal kits online.

“This exciting partnership was a natural fit for our business that expands our product line to include diverse and delicious meal options, and gives GNC consumers access to fresh, healthy meals across multiple channels,” said Cam Lawrence, GNC chief financial officer. “Consumers are increasingly looking for healthy and convenient wellness solutions, and by making these products more accessible than ever through GNC, this unique partnership provides an entirely new avenue to drive growth for our business.”

GNC will offer RealEats’ meal bundles through GNC.com beginning later this year. The bundles will include options for consumers with dietary preferences, such as meat-free or lower-calorie offerings. Through GNC’s digital and store footprint, the partnership will expand RealEats’ geographical reach.

“It is our mutual goal to make it easier to live a healthy lifestyle, and this relationship will help us make a positive impact on the nutritional health of millions of more people by providing this as a cost-effective, yet high-quality option through GNC,” said Rachel Jones, GNC chief nutrition officer.

RealEats takes advantage of sous-vide, a technique used to prepare food in restaurants. The food is sealed in plastic and reheated in boiling water. The goal is to preserve freshness and make it easier to prepare. Meals are ready in minutes.

“We are thrilled to partner with GNC and join their eight-decade commitment to helping people live mighty, live fit, and live well,” ReaEats Founder and CEO Dan Wise said. “I started RealEats as a busy, single dad who wanted to provide fresh, nutritious dinners for my two young boys but didn’t have the time to do grocery shopping, prepping, cooking and cleaning. Through this new partnership with GNC, we will be able to deliver our nutritious and delicious meals to a whole lot more people.”

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