Sunbasket merges with keto supplement company

A yellow meal kit box with Sunbasket's logo on the side.

Written by James Shea

Struggling meal kit company Sunbasket has been acquired by keto supplement company Prüvit. The terms of the deal were not announced.

Sunbasket was founded in 2014 and focuses on healthy meals kits. The company uses organic produce and locally-sourced products. The company started with a diner-only menu but expanded to included lunch and breakfast.

Last year, the company announced that it was becoming “a full-service food delivery company.” Sunbasket offered snacks and other food items and expanded beyond a traditional meal kit company. The company hoped the expanded lineup would increase revenue.

Now, the company has been bought by Prüvit, which was founded in 2015 by Brian Underwood. The company has developed products for people who focus on a low-carb or ketogenic diet. The company operates as a community-based marketing model, where multiple people sell the product directly to individuals.

It is unclear how a meal kit company fits together with a supplement company, but the deal closed in late 2021. According to published reports the combined company will be 60% owned by Pruvit and 40% by Sunbasket.

“Sunbasket is excited to further our mission to help people lead healthier lives with broader distribution of our chef-crafted, nutrient-rich meals,” Don Barnett, CEO of Sunbasket, said in a recent interview.

According to published reports, Pruvit has grown over 400% in last few years and expanded to Asia and other areas of the world. The company is headquartered in Kentucky and has its manufacturing in Texas.

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