Food blogging is a huge part of the online food community. It comes as no surprise that a food blogger has partnered with a meal kit company.
Under an agreement, Gina Homolka, cookbook author and owner of the food blog Skinnytaste, has partnered with leading meal kit company Home Chef. They have co-created eight recipes all under 550 calories and are offering them for a limited time.
- Sheet Pan Balsamic Herb Chicken and Vegetables
- Chicken with Mushrooms and Shallots
- Parmesan Salmon
- Turkey Cheeseburger Soup
- Shrimp Scampi with Broccoli Orzo
- Baked Chicken Parmesan
- Cilantro Lime Chicken and Rice with Corn Salsa
- Fish Florentine
“Home Chef has always wanted to collaborate with a partner who shared our values and ideas when it comes to cooking,” said Shira Schwarz, senior director of marketing at Home Chef. “We chose Skinnytaste because Gina’s culinary creativity, commitment to integrity, quality and simplicity aligned with our values. We are proud of the recipes we developed together and know customers will be delighted by their flavorful tastes.”
Homolka started Skinnytaste in 2008 and has grown the operation into a multimedia platform. This is not the first time she has partnered with a company to offer a meal kit. In 2016, she developed a meal kit with online grocery company Peapod. The project allowed Peapod customers to fill a delivery order with the ingredients needed to prepare one of her recipes.
Homolka said the partnership with Home Chef grew out of a desire from her audience to develop other ways to prepare her recipes.
“I love inspiring people to eat fresh, delicious foods through my cookbooks, and since my followers wanted simpler ways to cook my recipes it was a no-brainer to approach Home Chef to make that happen,” she said. “I worked closely with their culinary team to co-create no-mess, no-fuss versions of my meals that could simply be delivered to the doorstep. I’m so excited about the final menu.”
