Small market enhances online order with Mercatus

A screenshot of the Kowalski website and app.

Written by James Shea

Small grocery chain Kowalski’s Markets is looking to improve the online ordering experience through a collaboration with Mercatus.

Based in Minnesota, Kowalski’s Markets has 11 locations. It is known for offering a compelling store experience and a full assortment of local and ethically-sourced specialty grocery, prepared foods and fresh products. The Kowalski’s team turned to Mercatus to provide the same brand experience online with a fully integrated online ordering and fulfillment capability for their web and mobile customers.

“As a smaller operator, we pride ourselves on our ability to offer our customers not only a unique product assortment but also a differentiated experience both in-store and online,” Kowalski’s Markets CEO Kris Kowalski said. “We know our customers love the convenience of shopping online, and with the Mercatus platform, we can offer a wider range of services and options in the future to make online shopping even more rewarding.”

Transitioning to the Mercatus platform will enable Kowalski’s Markets to offer customers the ability to shop the full range of the products, including prepared meals and customized selections like deli counter foods. Customers can choose from curbside pickup or delivery and will have the option to pay online with SNAP EBT and EBT Cash. Kowalski’s Markets will leverage Mercatus’ integration into Shipt for delivery services and will soon take advantage of Mercatus’ digital advertising capabilities, driving additional revenue from its online grocery channels.

Kowalski’s Markets’ new online shopping experience now offers expanded shopping list features and a curated recipe database. The recipe page also has a new look and feel, with a step-by-step instructional format to make Kowalski’s great recipes easier than ever to use. A new responsive mobile app, with the same functionality as the website, is also available for Android and iPhones through Google Play and the App Store.

“We congratulate Kowalski’s Markets on its successful transition to the Mercatus platform and want to thank them for their partnership,” Mercatus President and CEO Sylvain Perrier said. “We’re honored to be providing the digital commerce technology that will enable Kowalski’s to bring its award-winning grocery retail experience to its online customers.”

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