Noodles and Company has entered the ghost kitchen business. The company added a ghost kitchen in the Humbolt Park neighborhood of Chicago.
Digital ordering has become an increasing part of Noodles and Company’s operation. Digital sales grew 110% in the first quarter of 2021 and accounted for 62% of sales. According to the company, the ghost kitchens support hanging consumer behaviors even as consumers return to dining in-restaurant.
“We’re excited to make our ghost kitchen debut in a market in which Noodles & Company is already a staple for existing guests and offer a new way for guests to enjoy our noodle dishes,” said Stacey Pool, chief marketing officer at Noodles & Company. “This is integral to our overall digital strategy as we work to develop faster service through our digital channels with lower overhead and labor costs, all without investing in a physical brick-and-mortar location. And because our food travels so well, guests never have to choose between quality and convenience.”
Noodles and company had announced earlier this year that it would be adding ghost kitchens. It joins other large brands like Chili’s and Applebee’s that have added ghost kitchens. Ghost kitchens offer brands the ability to expand quickly into new areas without the high capital cost of a brick and mortar location.
Noodles & Company was founded in 1995 and serves noodles in a variety of styles.