Toast targets QSRs with new system

A customer pays for an order at a restaurant.

Written by James Shea

QSRs and fast-casual restaurants are sectors that have benefited from the radical change in the restaurant industry over the last two years. To target that market, Toast has introduced a platform specifically designed for the sector.

Called Toast for Quick Service, the platform offers enhanced digital tools, ordering and payment workflows and access to performance insights. The company says the platform can help restaurants increase efficiency and improve profitability because it creates fewer returns. It also increases tips and boosts employees retention.

“Quick service and fast-casual restaurants have exploded in popularity and their owners are turning to cloud-based platforms to better serve customers, employees and drive growth,” said Steve Fredette, president and co-founder of Toast. “Toast for Quick Service is purpose-built for casual, counter-service restaurants based on their unique needs, helping them run more efficient and profitable businesses.”

The company offers multiple price points, some starting at $0 a month. And the interface is specifically designed for the QSR industry, so orders can be processed quickly through mobile orders, kiosks, SMS and the Toast app.

“Restaurants are not all one size fits all and [Toast] can adapt to any restaurant environment,” said Sara Walker, director of people development at Velvet Taco. “It doesn’t matter how big one of our restaurants is or how small, Toast can accommodate what our needs are for every location. Implementing [Toast] has made our overall operation a lot smoother with digital sales growing almost 80 percent and our throughput by more than 20 percent.”

The system unifies all ordering channels into a single system, including in-store orders, online ordering and third-party delivery services. The company’s Performance Center provides restaurant operators with insights into key sales trends and provides personalized recommendations to improve revenue and profitability.

“Toast has provided us with the technology we needed, back-end support we needed and it was an all-encompassing system that would work best with our restaurant,” said E’leece Miner, Co-founder & General Manager of Herb and Beet. “With so many moving parts and so many stations, solutions like the Kitchen Display Screen (KDS) are huge in the way we organize our kitchen line. On average our ticket times and throughput have now reduced to five minutes or less, making our kitchen operations seamless.”

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