POS and third-party delivery integration is a challenge for many restaurants. To help, Olo and Grubhub have a partnership to integrate third-party delivery orders into the POS.
Through the program, which is called Olo Rails, restaurants can publish their menus, prices and location information on participating third-party marketplaces. The solution also allows orders placed by consumers on the Grubhub website or app to be injected directly into the order stream at the restaurant to improve order accuracy and operational efficiencies. Restaurants can do away with the need for multiple digital ordering tablets in the kitchen to improve tracking and profit accountability.
The system is also integrated with Uber Eats, DoorDash, Waitr, Bite Squad and others.
“Restaurants have experienced an influx of digital and delivery orders,” Andrea Coe, VP & General Manager of Olo Rails. “We’re proud to welcome Grubhub to our growing network of marketplace partners and know the ability to have digital orders from the Grubhub platform directly enter into our restaurant customers’ POS, in addition to ensuring consistent menu display for consumers, will greatly benefit them operationally and financially,”
Olo is one of the leading restaurant online ordering systems. The company went public earlier this year.
“Our longstanding priority at Grubhub is to serve restaurants, and we’re constantly looking for ways to make it easier for restaurant brands to partner with us and better fit online ordering into their operations,” said Kevin Kearns, senior vice president of restaurants at Grubhub. “By teaming up with Olo, our restaurant partners can now use Rails to provide a reliable and streamlined behind-the-counter process for restaurant team members while also ensuring order accuracy and a great experience for diners.”
Smoothie King President and COO Dan Harmon said the new service will enhance the company’s business and make operations more efficient.
“The digital landscape is rapidly expanding as guests continue to enjoy the convenience of ordering ahead,” he said. “This makes it more important than ever for information like menus and pricing to be reflected accurately and updated in real-time across all of our channels. With Grubhub’s marketplace and delivery capabilities now integrated with Olo’s Rails solution, our store teams can better streamline their operations, eliminate human errors and duplication, and focus on providing great service to our valued guests.”